"Lex Carthur is a director who does what he knows, which is a lot. Beginning as an artist then moving to photography, then falling in love with photojournalism, Lex has only continued to expand artistically with over a hundred jobs under his belt for clients such as Nike, Adidas, Sports Direct, Salomon and Vans. Interested in sports and culture and top tier athletes and those who rise to the top despite everything, Lex's work gets into the deeper layer,"
"Lex's sharpness for all things sport and outdoorsy is evident in his warm, empathetic films. In his Nike commissioned short showcasing Keely Hodgkinson, he places the athlete as the emotional centre, focusing on her character as a feat of sportsmanship rather than her physical abilities. There's a floaty, Terrence Malick-esque attitude to the character, which captures her from low angles and in flurries of movement made possible by Lex's low shutter speed."
"Lex gets closer to his subjects than most directors, because he's also his own editor and colourist. "When I started out, I knew no one, I didn't know the role names or any programs, I only knew that to make a film you had to shoot it, and edit it. So I taught myself," says Lex. "It's not so much of a flex as a crux.""
Lex Carthur began as an artist, moved into photography, and then embraced photojournalism, accumulating over a hundred jobs for clients including Nike, Adidas, Sports Direct, Salomon, and Vans. He focuses on sports, culture, and athletes who rise despite adversity, seeking briefs that can 'say something' and allowing action to convey meaning. His films are warm and empathetic, placing athletes as emotional centers rather than only physical specimens. He uses low shutter speeds, grainy textures, jarring edits, and blown-out colors to create cinematic atmosphere and to portray physical tolls. He edits and color-grades his own work, having taught himself filmmaking skills.
Read at Itsnicethat
Unable to calculate read time
Collection
[
|
...
]