"It's been a while since Kodak launched a new film, and even longer since it actually distributed its own. But the company caught people by surprise yesterday when it announced two new film products - Kodacolor 100 and Kodacolor 200. Just as important, it announced that it would be distributing them itself, rather than going through Kodak Alaris, which has handled distribution since the company split following bankruptcy proceedings in 2012."
"In an Instagram post Kodak described Kodacolor as "sub-brands of existing Kodak films," meaning they're not completely new film stock. My suspicion is that Kodacolor 100 is based on ProImage 100 and Kodacolor 200 on Color Plus 200, judging from the limited sample images I've seen. While new names on existing films might be less exciting than completely new film stock, this is still a big deal for photographers who have been facing steadily increasing film prices over the last several years."
Kodak announced two new film products, Kodacolor 100 and Kodacolor 200, and will distribute them directly rather than through Kodak Alaris. Kodacolor is described as sub-brands of existing Kodak films, suggesting these rolls are variants of current stocks, likely based on ProImage 100 and Color Plus 200. Upgrades at Kodak's Rochester factory and removal of the middleman should increase capacity and speed of distribution, helping meet demand. Greater supply could help stabilize rising color film prices that have surged since 2020. Kodacolor 100 and 200 are priced around $9 a roll, appealing to new film photographers.
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