"to use brand collaborations to raise money to support LGBTQ+ rights and organisations"
"I've worn Cubitts for nearly a decade, they're a powerhouse brand with serious style, headed by a super cool team,"
"I'm thrilled that The Shameless Fund's first collaboration of 2025 is with Cubitts. This is a pair of glasses that make everyone look sexy, feel sexy and make the world seem sexier. Right now, we all could use a rose-tinted perspective. Go wild."
Jonathan Bailey starred as Dr Henry Loomis in Jurassic World: Rebirth and popularised the character's pink-lensed 'Loomis' glasses. The Shameless Fund collaborated with eyewear brand Cubitts to produce the glasses, with 50% of net profits from each pair donated to support LGBTQ+ rights and organisations. Bailey and the charity promoted the collaboration by sharing images of celebrities wearing the glasses and by posting Bailey's own shirtless photo in the pink-lensed frames, which generated flirtatious responses. Cubitts released a second and final drop of 1,000 pre-order pairs after the initial run sold out. Bailey praised Cubitts and encouraged a rose-tinted perspective.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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