It's too late to be scared': readers on the controversial rise of AI actors'

"Of course they will do it' You have to think about filmed entertainment in economic terms, not artistic. Because AI isn't about great art, but reducing costs by removing human talent and speeding up processes. Netflix is topping out at 300 million subscribers, delivering $40bn revenue against $17bn content expense. The fastest way for Netflix to increase profit is to make that content cheaper via computerised processes."

"They are already using AI to decide what to make, fulfilling every possible human wish with a slice of bingeable nonsense, from high art to low-brow dating. The Power of the Dog isn't there because Netflix is committed to telling powerful stories, but merely to ensure high-end subscribers don't quit the service. And exactly the same is true for Love is Blind in a hundred languages, it is there to ensure fans of dating shows don't quit."

An AI-generated actor named Tilly Norwood provoked swift Hollywood backlash as AI use in filmed entertainment centers on economics rather than artistry. Streaming platforms face subscriber limits and high content costs, motivating adoption of AI to reduce expenses and speed production. Companies are already using AI to pick and produce content across genres to retain diverse subscriber segments. Critics argue current AI output lacks humour, timing, emotional depth and convincing multi-character drama, often presenting mid-closeup, spokesperson-style deliveries that feel soulless. Industry concern focuses on cost-driven automation eroding creative quality and human talent.

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