"The sequel to last year's Wickedis finally in theaters, and with it come follow-up promotional-popcorn buckets. In true Wicked megamerchandising fashion, multiple buckets have been released, but by far the most thrillifying is Regal's Wicked: For Good music box, which marks a milestone in popcorn-bucket technology: It plays music! Will this be a totally fine and unobtrusive part of the moviegoing experience or a What technological hell hath we wrought? crossing of the bucket rubicon?"
"I see a lot of buckets molded into all manner of fantastical shapes in this line of work, so I appreciate the elegant simplicity of this one as a deceptively ornate little box. Yes, it's plasticky, but inlaid in the plastic are all kinds of flourishes that tie into motifs from the movie: tiaras and flowers for Glinda; witch hats and leaves for Elphaba; a big round "Oz" insignia on the back. Instead of going with the obvious and overdone pink and green, the box is teal and purple, which is a very nostalgic '90s-Disney-princess color scheme."
"Pop open the lid and it's a working music box with a small mirror behind little figurines of Glinda and Elphaba with charmingly crappy-painted smiley faces. Wind the little metal crank on the back and they spin while the music box plays a slow, tinkly horror-trailer-core version of "For Good." Considering that Wicked: For"
The Regal Wicked: For Good promotional bucket is a plastic, music-box-style container that plays music when cranked. The exterior features inlaid flourishes referencing Glinda and Elphaba, including tiaras, flowers, witch hats, leaves, and a prominent Oz insignia. The color scheme is teal and purple with pink-and-green decals such as Glinda's wand and Elphaba's broom and an intertwined G-and-E monogram serving Gelphie fan service. The box stands on small legs. Opening the lid reveals a small mirror and tiny figurines of Glinda and Elphaba that spin while the music plays a slow, tinkly, horror-trailer-core version of "For Good."
Read at Vulture
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