"On more than one occasion, Moura expressed his lack of interest in having a profile on Instagram or any other platform. Similar to actors like Keanu Reeves, Brad Pitt and Sandra Bullock, he avoids producing content online: "I don't miss having an online presence," Moura said in an interview to Brazilian news portal Metropolis. "Social media is a place with a lot of rage going on, and self-preservation is good.""
"Despite many having a handle on Instagram or TikTok, they are often not producing the content themselves. A common practice is delegating creation to professional ghostwriters who replicate the celebrity's unique style and voice. Fan communities also sustain that influence. Core fans can mobilize millions of general fans, according to a study published at the Conference on Human Factors in Computing Systems last year."
Wagner Moura won the Golden Globe for best actor in a drama movie for The Secret Agent while having no social media presence. Moura intentionally avoids Instagram and other platforms, citing the prevalence of rage and the value of self-preservation. He thereby sidesteps negative effects of social media such as hate speech, harmful comparison and social isolation while still benefiting from online attention. Celebrities often do not produce their own social content, delegating to professional ghostwriters who mimic their voice. Fan communities and core fans help sustain celebrity influence online by mobilizing wider audiences through large-scale collective actions.
Read at Forbes
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