Nicholas Hoult is not blond in Superman, but is portraying Lex Luthor, who is canonically bald. The ongoing Superman press tour emphasizes Hoult's blond appearance, primarily due to his role in How to Rob a Bank, described as a Robin Hood-esque narrative. Many male actors have adopted blond hair for roles to appear unnerving or to fit a trend, with Hoult's styling accentuating his stature and evoking a retro aesthetic for the Superman adaptation. His switch to blond is part of his character transformation for upcoming projects.
Hoult, a character actor who has been around forever and starred in four movies last year alone, is now blond. It's a bird, it's a plane, no - it's a bleach job that actually looks good.
Just about every star of some A- or B-list caliber will go platinum for a role, for the culture, for the thrill of it. This is nothing new.
Hoult - like many of his peers - is switching it up for his job: It's for his role in the forthcoming David Leitch movie How to Rob a Bank.
Hoult's blond moment is in part a testament to styling. Every outfit he's worn on the Superman press tour accentuates his stature.
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