"As with previous years, our figures show that the winning film isn't always the most read about. Whereas the Academy chooses their winners based on artistic merit, on the other hand promotional campaigns, big name actors, and controversies can affect which movies capture public attention."
"Articles about the film, which deals with the relationship between playwright William Shakespeare and his wife Anne Hathaway, attracted 1.4 million UK pageviews in the three months leading up to the awards. This makes it the most read-about film of the 2026 Oscar season."
"Of the 1.4 million pageviews he received over the past three months, 400,000 of these came in the days following his controversial remarks. Chalamet has recently been criticised in the media following comments he made about the alleged waning popularity of ballet and opera."
Taboola readership data reveals significant disparities between Oscar winners and public interest during the 2026 awards season. Hamnet, a film about Shakespeare and his wife Anne Hathaway, dominated UK readership with 1.4 million pageviews over three months, far exceeding the Best Picture winner One Battle After Another's 10,000 pageviews. Marty Supreme and Sinners followed with 1.1 million and 1 million pageviews respectively. Among acting nominees, Jessie Buckley from Hamnet led with 1.5 million pageviews and won Best Actress, while Timothée Chalamet from Marty Supreme garnered 1.4 million pageviews, with 400,000 driven by controversy over his ballet and opera comments. Michael B. Jordan received 1 million pageviews. The data demonstrates that Academy selections based on artistic merit differ substantially from what captures public attention through promotional campaigns, celebrity status, and controversies.
#oscar-readership-data #public-interest-vs-critical-acclaim #celebrity-controversies #media-engagement-metrics
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]