"Movie stars have been on a journey this fall, and it hasn't been especially big, bold or beautiful. Actually, on second thought, maybe there is something bold about the way audiences have rejected, in quick succession, new movies collectively starring Margot Robbie, Colin Farrell, Dwayne Johnson, Emily Blunt, Channing Tatum, Kristen Dunst, Jennifer Lopez, Julia Roberts, Andrew Garfield, Keanu Reeves, Seth Rogen and none other than Daniel Day-Lewis."
"Even Leonardo DiCaprio must accept his status as the exception that proves the rule: his movie One Battle After Another is heading toward a respectable $200m worldwide and all it took was one of the biggest stars in the world with support from familiar faces Sean Penn and Benicio del Toro, a multiple-time Oscar nominee directing with an Imax-sized budget, and almost universally rapturous reviews."
"But that used to be what movie stars were there to provide: some kind of baseline level of interest in a movie, even if it wasn't getting best-of-year reviews or boasting cutting-edge spectacle. None of the aforementioned stars are expected to perform with the superhuman consistency of Tom Cruise between 1986 and 2006 or Will Smith between 1996 and 2016."
Many recent films starring prominent actors have underperformed at the box office this fall despite star-studded casts. Audiences have rejected new movies featuring Margot Robbie, Colin Farrell, Dwayne Johnson, Emily Blunt, Channing Tatum, Kristen Dunst, Jennifer Lopez, Julia Roberts, Andrew Garfield, Keanu Reeves, Seth Rogen and Daniel Day-Lewis. Leonardo DiCaprio's One Battle After Another is a notable exception, approaching $200 million worldwide due to his star power, familiar supporting actors, a notable director, Imax-scale budget and strong reviews. Other releases lacked that combination and received weaker reviews. Star-driven baseline interest in adult dramas and comedies has diminished compared with past eras.
Read at www.theguardian.com
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