"There's no clearer sign of anime's cultural ascendance than the box office haul of Demon Slayer: Kimetsu no Yaiba - Infinity Castle. The film, which hit U.S. theaters two weeks ago, has pulled in more than $555 million globally, including more than $104 million in North America, making it a bonafide hit for Sony Pictures, which distributed it outside of Japan through its anime streaming arm, Crunchyroll. The movie's success reflects audiences' growing interest in anime."
"A survey from market research firm Dentsu found that, 31% of people worldwide said they consumed anime at least weekly, with a full 50% of Gen Z reporting they watch it. That's translated into a boom in Crunchyroll subscriptions. The anime streaming service, which is home to more than 2,000 titles (including Demon Slayer), counted 17 million paid subscribers worldwide in May 2025-more than triple the number it had in 2021."
Demon Slayer: Kimetsu no Yaiba - Infinity Castle has earned more than $555 million globally and over $104 million in North America, marking a major box office success for Sony Pictures and Crunchyroll. A Dentsu survey found 31% of people worldwide consume anime at least weekly, with 50% of Gen Z reporting regular viewing. Crunchyroll's paid subscribers grew to 17 million in May 2025, more than triple its 2021 total, driven by the platform's catalog of over 2,000 titles including Demon Slayer. Crunchyroll plans to launch a manga reader app to give subscribers deeper access to source material.
Read at Fast Company
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