"There's no clearer sign of anime's cultural ascendance than the box office haul of Demon Slayer: Kimetsu no Yaiba - Infinity Castle. The film, which hit U.S. theaters two weeks ago, has pulled in more than $555 million globally, including more than $104 million in North America, making it a bonafide hit for Sony Pictures, which distributed it outside of Japan through its anime streaming arm, Crunchyroll."
"The movie's success reflects audiences' growing interest in anime. A survey from market research firm Dentsu found that, 31% of people worldwide said they consumed anime at least weekly, with a full 50% of Gen Z reporting they watch it. That's translated into a boom in Crunchyroll subscriptions. The anime streaming service, which is home to more than 2,000 titles (including Demon Slayer), counted 17 million paid subscribers worldwide in May 2025-more than triple the number it had in 2021."
"Crunchyroll will soon offer those subscribers a way to go even deeper on the source material of some of their favorite shows, with the debut a manga reader app. The company shared a first look exclusively with Fast Company. Set to launch October 9 on mobile and October 15 on web in the United States and Canada, Crunchyroll Manga will debut with hundreds of titles, including the manga behind some of Crunchyroll's top series, including Jujutsu Kaisen, Kaiju No. 8, and Apothecary Diaries."
Demon Slayer: Kimetsu no Yaiba - Infinity Castle earned over $555 million worldwide and more than $104 million in North America, distributed outside Japan by Sony Pictures via Crunchyroll. Global anime interest is rising, with a Dentsu survey showing 31% of people worldwide consume anime weekly and 50% of Gen Z reporting they watch. Crunchyroll reached 17 million paid subscribers in May 2025, more than triple its 2021 count. Crunchyroll will launch a manga reader app in the United States and Canada on October 9 (mobile) and October 15 (web), debuting hundreds of titles. Access is included for the $15.99 Ultimate tier and offered as paid add-ons for lower tiers. Crunchyroll surveys identified digital manga as the most desired platform feature compared with other options.
Read at Fast Company
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