'Don't ask, don't tell': How Hollywood is using AI on the hush

"There's a new AI anxiety sweeping Hollywood that's a mix of FOMO and fear. Entertainment giants like Netflix and Lionsgate have recently touted how they're using the tech variously to make previews, generate shots, and aid in licensing. But AI still carries a stink in the creative community, and five Hollywood insiders tell Business Insider they dread being associated with it. The fundamental question the industry is grappling with: Would embracing AI boost my career or torch it?"

"One documentary producer said they avoided weeks of work by using AI to produce a story treatment - or a detailed overview of a film project. The producer believes the time saved gave the final product an edge, but they fear potential consequences if their producing partners found out the treatment was made with AI. "It's a quick and short road to getting blackballed," they said."

Entertainment giants such as Netflix and Lionsgate use AI to make previews, generate shots, and aid licensing. Many creatives in Hollywood fear stigma and dread being associated with AI, prompting some to use the technology in secret. One documentary producer used AI to create a story treatment, saving weeks and improving the final product, but worried about being blackballed. Producers express a 'don't-ask-don't-tell' approach to AI. Studios frequently partner with startups like Runway and Moonvalley, and analysts predict AI could cut TV and film production costs by up to 30 percent across scriptwriting, production, editing, sound mixing, and visual effects.

Read at Business Insider