An animated K-pop film follows a girl group that thrills audiences onstage while battling demons offstage, anchored by highly infectious songs. A viral TikTok by Chris Mann featuring the song "Golden" accrued about 10 million views and depicts escalating repeated viewings. The film expanded from Netflix streaming to theaters and made roughly $20 million during its initial run. Six soundtrack songs entered Billboard's Hot 100, with two reaching the top 10, and Netflix released a sing-along edition. Parents, teachers, and families report repeated playbacks, enthusiastic singalongs, and broad cultural buzz reminiscent of a school-scale concert phenomenon.
On Aug. 4, Mann posted a TikTok illustrating his growing obsession with the movie. Featuring the song "Golden," the video has been viewed about 10 million times. It shows Mann going from mild interest on first watch to dramatically singing into a sword on his 10th watch. "This is the pop culture moment of the year," he says. "It has broken the internet."
The movie may have been initially available only on Netflix, but over the weekend it transferred to physical movie theaters, where it made about $20 million. Six songs from the movie's soundtrack have taken over Billboard's Hot 100 chart, with two rising into the top 10 slots, according to Billboard's website. On Aug. 25, Netflix released a special sing-along edition on its streaming platform.
The fervor doesn't seem to be slowing down. Mann had been watching the movie on repeat at home with his kids, but he still forked over the money to watch it in the theater with them this weekend. "Everybody went. The whole school went," he explains. "It's almost like the school version of Taylor Swift's Eras Tour, where you don't want to miss out."
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