"The promo features Heidbreder donning a movie usher's red vest, black sunglasses and a microphone headset as he implores commuters in the 6th Ave subway tunnel to check out the BAM series, which is entitled Cinéma Du Cashiers and runs from February 13-19. "You might recognize me-I'm the one who makes the popcorn," Heidbreder beams at bemused passerby as he hands out flyers designed by Cardoza and Dan Welch, co-editors of Cashiers."
"The minutiae of the job is certainly a focus of several of the films programmed in the series, including The Projectionist (1970), Murmur of Youth (1997) and The Smallest Show on Earth (1957). Several films will also be accompanied by readings from Cashiers contributors: A.T. Pratt will present before the cineplex slasher Blood Theater on February 13; Josh Bayer will speak ahead of appropriate V-Day pick Mary Jane's Not a Virgin Anymore; Katie Lane will introduce Simone Barbès or Virtue on February 15; and J. Malzone will close the series out with his riveting "movie theater bathroom dissertation" on February 19."
Cashiers Du Cinéma curated a 10-film program at BAM Cinema that spotlights front-of-house theater staff and their often-unappreciated labor. Filmmaker David Cardoza created an exclusive promo starring Bill Heidbreder, who appears in a movie usher's vest handing out flyers in the 6th Ave subway and proclaiming his role as a theater worker. The series runs February 13–19 and includes titles such as The Projectionist (1970), Murmur of Youth (1997) and The Smallest Show on Earth (1957). Several screenings will feature readings by Cashiers contributors and commentary, and Heidbreder also appears in Cardoza's 2025 short Life in the Cage.
Read at Filmmaker Magazine
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