Christopher Nolan's Exciting New Epic Just Changed Moviegoing Forever
Briefly

Christopher Nolan's Oppenheimer has reshaped the blockbuster landscape with its IMAX 70mm format, attracting audiences to seek out screenings in limited theaters. This format's demand has been high, leading to quick sell-outs. As anticipation builds for Nolan's next film, The Odyssey, Universal has introduced an innovative ticketing strategy. Tickets for its first-weekend IMAX showings were made available a year prior to release, creating a unique event-like atmosphere that resonates with concert ticket purchases, despite the film still being in production.
Christopher Nolan's Oppenheimer redefined cinema with its IMAX 70mm release, prompting audiences to travel for the experience. Limited theater availability led to high demand, resulting in sell-out screenings.
With The Odyssey, Universal is changing the ticketing landscape by releasing first-weekend showings a year in advance, creating a sense of scarcity and excitement reminiscent of concert tickets.
Read at Inverse
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