"PARK CITY, UTAH - There aren't many people who can boast that they've claimed a whole summer, but it's hard to argue with the fact that the summer of 2024 belonged to British singer Charli XCX. "Brat summer," named after her most recent album, was an all-encompassing cultural phenomenon, the slime-green of her album cover pervading pop culture so thoroughly that it was adopted by Kamala Harris' presidential campaign."
"Some pop stars would want that moment to last forever, which is the premise of "The Moment," a new mockumentary that premiered Friday at the Sundance Film Festival from indie distributor A24 that parodies Charli's reign at the top of pop culture. It's a lively look inside what Charli's life might be like, skewering the commercialization of the music industry with an astute eye."
"The pop star plays herself as a mercurial artist pushed and pulled between creative inspiration and financial motivation, launching a green brat credit card in collaboration with a bank and hiring a vapid concert film director, played perfectly by Alexander Skarsgård, who aims to sanitize Charli's edgier tendencies. It's catnip for Charli superfans, but even those whose summers were less than bratty will appreciate the insufferable industry machinations and a style of deadpan humor that brings to mind "This Is Spinal Tap.""
Charli XCX dominated summer 2024 pop culture with her "Brat summer" era, the slime-green aesthetic becoming widely visible and even used by Kamala Harris' presidential campaign. A24 premiered "The Moment" at Sundance, a mockumentary parodying Charli's pop reign and skewering music-industry commercialization. Charli portrays herself as a mercurial artist torn between creative impulses and commercial deals, including a green brat credit card and a sanitized concert-film director played by Alexander Skarsgård. The film's deadpan satire recalls "This Is Spinal Tap" and rewards superfans while critiquing industry machinations. Charli also appears in other festival films and participated in a Sundance Q&A.
Read at SFGATE
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