Donald Trump's announcement of a 100% tariff on foreign-produced films caused immediate concern among major companies like Netflix and Disney, leading to falling shares due to expected increased production costs. The US film industry has enjoyed lower costs through international tax incentives, making domestic production more expensive. Critics, including filmmakers at the Cannes Film Festival, raised questions about the feasibility and implications of such tariffs, arguing it threatens creativity and could harm the global film ecosystem.
Oscar-winning actor Robert De Niro, who accepted an honorary Palme d'Or in Cannes, said of Trump's film sanctions: "You can't put a price on creativity, but apparently you can put a tariff on it."
American director Wes Anderson, in Cannes to launch his new film, wondered how tariffs could work when applied to intellectual property, stating, "Can you hold up the movie in customs?"
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