"In a world in which everyone expects everything to be online instantly, could the most radical experiment be to put this thing in cinemas? If it once seemed like a good idea, it increasingly looks less so. There are rumoured to be multiple Doomsday trailers in circulation, to be ushered in ahead of select screenings of Fire and Ash. But several appear to have leaked online already,"
"The first leaked trailer appears, according to multiple eyewitness accounts and fragments of poor-quality footage, to show Steve Rogers once again positioned as a central heroic presence, framed with unmistakably sentimental weight. On-screen text reportedly confirms that the character will return in Doomsday. Whether this is meant to be a tease, a misdirect or a deliberate provocation is unclear, but the implication alone has been enough to send fandom into overdrive."
Marvel reportedly planned a cinema-first debut for Avengers: Doomsday trailers by showing them before select screenings of Avatar: Fire and Ash. Multiple trailers are rumoured to exist, but several have leaked online, forcing fans to view poor-quality phone footage and compressed fragments instead of official footage. Early cinema audiences report inconsistency about whether any trailer was shown, creating confusion. The most prominent leaked material reportedly centers Steve Rogers, suggesting his return and provoking intense fan reaction. The leaks and mixed rollout complicate messaging amid recent shifts in the Captain America role and established continuity.
Read at www.theguardian.com
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