"Much like how the character Jack Dawson proudly proclaims to be king of the world after boarding the Titanic, film director James Cameron could claim to be king of the box office. Cameron chooses to take a mellower approach, letting the numbers do the talking. His latest film, Avatar: Fire and Ash, hits theaters this Friday and is primed to break even more box office records."
"Beyond box office records, the first Avatar film also introduced the industry and audiences to new technology. Cameron and his team developed the Fusion Camera System, which shot in 3D. Additionally, the team utilized virtual cinematography to aid in the motion-captured sequences. The release of Avatar: The Way of Water, the second film in the series, was delayed, in part, so even more technology could catch up with Cameron's vision."
James Cameron's Avatar films have repeatedly set and reclaimed global box office records, with the original 2009 release becoming the highest-grossing film worldwide. A 2021 re-release returned the film to the top spot after interim dethronements. The franchise introduced technological advances such as the Fusion Camera System for 3D and extensive virtual cinematography for motion-capture. The Way of Water required new underwater filming techniques and expanded the narrative scope. Cameron grew the project from a planned trilogy to five films after forming a writers' room in 2013. Avatar: Fire and Ash is positioned to continue the franchise's commercial and technological impact.
Read at Fast Company
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