"People had their doubts an arthouse would find a following in the area, Boyd said, but the theater went on strong for more than a decade before being forced to close when their lease was up. During the Lakeside Theater's operation, Rialto Cinema acquired the Elmwood Theater in 2007 and the Cerrito Theater in 2009. The Sebastopol location opened in 2012, rounding out the small company's footprint at three."
""You open your doors and hope people come and like what you have to show," Boyd said. "The world has changed and there are new ways of viewing movies, but I live in hope that people understand the artform that is cinema and the value of watching in the cinema.""
Rialto Cinema programs a wide range of films — arthouse, independent, foreign, documentaries, classics and comedies — aimed at cinephiles and general audiences across three Bay Area venues: Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito and Rialto Cinemas Sebastopol. Curated programming and local roots have helped the independently owned company endure rising rents and streaming competition. Ky J. Boyd, Rialto Cinema Director, traces his passion to a childhood theater viewing and built an arthouse in Santa Rosa by 2000. The Lakeside location operated successfully for more than a decade before lease issues forced closure. Rialto expanded by acquiring Elmwood (2007) and Cerrito (2009) and opening Sebastopol (2012).
Read at The Mercury News
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