AMC Theaters to Save Its Best Seats for A-List and Stubs Members

"We will assure the best seats in our auditoriums are held, at first anyway, for our best customers. This statement from AMC chairman Adam Aron explains the company's rationale for reserving preferred premium seating exclusively for A-List and Stubs Premiere members, positioning membership benefits as access to superior viewing experiences."

"AMC previously experimented with a pilot program called Sightline, which would charge non-members a premium price for seats typically in the middle of the auditorium. The plan was scrapped within a few months, but its vestiges can clearly be seen here, indicating the company's continued evolution of seat-based pricing strategies."

AMC Theaters is implementing a new strategy to incentivize membership by reserving preferred premium seating for A-List and Stubs Premiere members. Chairman Adam Aron stated the company will hold the best seats in auditoriums for their most loyal customers. This move builds on a previous pilot program called Sightline that charged non-members premium prices for middle-section seats, which was discontinued after a few months. The seating reservation strategy represents AMC's ongoing efforts to boost revenue and membership enrollment. Previously, the chain pursued alternative approaches including 50% ticket and concession discounts on specific weekdays and revival screenings to drive sales.

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