"Ask anyone to describe a James Bond movie poster, and they'll probably tell you it features James Bond posing with a gun. Like chalk and cheese, salt and pepper and, er, Rosie and Jim, Bond and his Walther PPK are two things that go together. The 007 logo even features a gun, for goodness sake. So it's unsurprising that Amazon's recent decision to airbrush the weapons from all 25 Bond posters has gone down like a lead balloon."
"Oh, and that 007 logo that I mentioned features a gun? Not anymore - Amazon has decided to crop it, removing the visual pun that makes the whole thing so iconic. But aside from the perceived blasphemy, there's also the fact that this is just really, really bad Photoshop. One of the worst offenders is the cover for Goldeneye, in which Pierce Brosnan appears to be preparing to make a 'wanker' gesture at the photographer."
Amazon removed firearms from all 25 James Bond posters on Prime Video, altering images and cropping the signature 007 logo. The edits replaced visible weapons with folded arms or clenched fists and cropped the gun from the logo, eliminating the visual pun in the design. The resulting images included notably poor edits, such as a Goldeneye cover that made Pierce Brosnan appear to make a rude gesture. Viewers responded with accusations of over-sensitivity and ridicule across social platforms, prompting Amazon to quietly reverse the changes within 24 hours. Concerns persist about creative stewardship of the franchise under Amazon.
Read at Creative Bloq
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