"Writing on the cinema's Instagram, Jordan Perry said: Got a call that the higher ups (ie, at Amazon) were upset with how our marquee marketed their movie (ie, Melania), that, per them, Sunday would be its last day here. Perry added that he hoped Amazon wouldn't cancel his Prime membership and directed devoted Amazon fans to show your support at Whole Foods instead."
"There was also a financial imperative, he added: The film marketplace this week and next were a desert So, to fill a screen, why not get this inexplicable vanity piece from the current president's wife? I mean, it just seems so weird that it even exists (who wants a movie about Melania lol?), and wouldn't it then be exponentially weirder, to the point of being funny, to show it here, at your obviously anti-establishment, occasionally troublemaking, neighbourhood cinema?"
An independent Lake Oswego cinema in Oregon said Amazon cancelled future screenings of Brett Ratner's authorised documentary about Melania Trump after objecting to the theatre's promotional marquee. Manager Jordan Perry reported that Amazon executives were upset by marketing slogans and ended the film's run early; he joked about his Prime membership and urged Amazon fans to show support at Whole Foods. Perry defended programming as potentially funny and financially necessary given a sparse film marketplace, calling the documentary an inexplicable vanity piece and arguing showing it would be humorously incongruous at an anti-establishment neighbourhood cinema. The film earned about $7m domestically on opening weekend and opened at No 3 amid accusations of fake ticket sales and reportedly empty cinemas.
#amazon #independent-cinema #melania-trump-documentary #marketing-controversy #box-office-allegations
Read at www.theguardian.com
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