"Amazon has reportedly demanded that a local Oregon movie theater pull screenings of its documentary Melaniaafter the establishment made a series of jokes about its controversial subject, the First Lady. Ahead of the movie's recent global release, the Lake Theater & Café in Lake Oswego, a suburb of Portland, lightheartedly promoted the title on its marquee, saying: "Does Melania wear Prada? Find out Friday!" and "To defeat your enemy. You must know them. Melania.""
"The theater's manager, Jordan Perry, has since said that they received a call from Amazon requesting they remove all future screenings. "The studio was not happy and/or did not appreciate my take on marketing their film to our own public," Perry told The Oregonian. The marquee now reads: "Amazon called. Our marquee made them mad. All Melania showings cancelled. Show your support at Whole Foods instead. Join Amazon Prime for Free Two-Day Shipping.""
"Before then, we got countless emails and voicemails and Google / Yelp reviews (Google / Yelp took them down) wondering why the hell we had Melania here, or disdaining our disparaging of her, Now that it's prematurely over, the plug pulled on us not from public outcry (always listening, thank you) but by some corporate executive (fair enough, sorry AMZN, please don't cancel my Prime)."
Amazon contacted the Lake Theater & Café in Lake Oswego and asked the venue to cancel future screenings of the documentary Melania after the theater used joking marquee promotions referencing the First Lady. Manager Jordan Perry said the studio requested removal of all future screenings and that Amazon was unhappy with the marketing. The theater replaced the marquee with a message saying Amazon called and canceled showings, and shared images and commentary on Instagram. The venue reported receiving emails, voicemails and Google/Yelp reviews (later removed) criticizing the screenings. A source confirmed the film was blocked from the theater, and Amazon was contacted for comment.
Read at The Independent
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