"Alamo Drafthouse's new approach aims to improve efficiency while continuing to protect what makes the brand special: an elevated, immersive, and a more distraction-free way to enjoy movies,"
"implementing any layoffs, and all base wages will remain the same."
"Putting ordering control directly in our guests' hands allows us to move faster and more efficiently, creating a smoother, more responsive experience without added distraction, This new service model is a custom, smart, and flexible way to strengthen our long-term health, protect our future, and ensure we can continue serving our guests, supporting our team, and reaffirming our love of cinema for years to come, no matter what's happening around us."
Alamo Drafthouse will transition from pen-and-paper ordering to an entirely digital, dark-screen mobile ordering system at roughly 35 theaters beginning in February. The new system lets guests browse, order, and pay on a single screen and has undergone beta tests at select locations. Food and drink delivery will continue to be handled by staff, and the company stated there will be no layoffs and base wages will remain unchanged. The change aims to improve operational efficiency while preserving an elevated, immersive, and distraction-free movie-going environment and strengthening long-term business health.
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