"In a sprawling promo/sketch posted by production company A24 and shared by Chalamet Saturday morning, the actor appears to link up with the brand's creative team via Zoom call to offer his insights on how to best promote the movie. Eighteen minutes of galaxy-brain satire follows. Words don't do the video justice (you can watch it for yourself here) but highlights included Chalamet screensharing custom assets he had his visual artist work on for six months,"
"While a very self-aware Timothée Chalamet playing a slightly less self-aware Timothée Chalamet promoting Marty Supreme is same type of Don Draper-esque 4-D chess that underpinned his press campaign for the Dylan biopic A Complete Unknown - leaning into a meta wardrobe is nothing new for Chalamet - the commitment to the bit is on a whole different level. This seems to have similarly translated to his recent wardrobe choices."
Timothée Chalamet adopted an inventive, self-managed promotional approach for the Safdie-directed ping-pong drama Marty Supreme, embracing creative-director tropes and wardrobe theatrics. He buzzed his head, wore a custom Marty Supreme track jacket, and shared a sprawling A24 promo sketch in which he joins a Zoom with the brand's creative team to offer promotional ideas. The eighteen-minute satire features him screensharing assets developed over six months, proposing spectacle ideas like blimp-rain of custom orange ping-pong balls at music festivals, and punctuating suggestions by yelling "Schwep!". The performative campaign translated into technical, reflective outerwear worn at an early Los Angeles screening.
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