"Aaron Taylor-Johnson has been the favourite for a while now, which shows just how confident punters are that he's already secured the role. Despite years of speculation about shaking up the franchise, the betting markets still point towards Bond remaining a white British man. That suggests audiences and backers are expecting continuity rather than radical change. With Amazon now steering the Bond brand after acquiring MGM, there's serious investment behind the reboot."
"Aaron Taylor-Johnson is the favourite to take on the role of the next James Bond. SportsCasting traders currently have him priced at 8/11 (57% implied chance), followed by Henry Cavill at 4/1 (20%) and Theo James at 11/2 (15%). Most people betting think Bond will stay white and British. The odds for a white Bond are 1/8 (89%), and for a British Bond, 1/6 (86%). It seems tradition still matters a lot."
Aaron Taylor-Johnson leads betting to play the next James Bond with SportsCasting odds of 8/11 (57% implied). Henry Cavill is next at 4/1 (20%) and Theo James at 11/2 (15%). Betting markets strongly favour a white Bond (1/8, 89% implied) and a British Bond (1/6, 86%), signalling preference for continuity. Other contenders include Callum Turner, Jack Lowden, James Norton, Jacob Elordi, Harris Dickinson, Tom Holland and Timothée Chalamet. Amazon's acquisition of MGM and Denis Villeneuve's attachment as director reflect major investment and a cinematic, high-profile reboot.
Read at London Business News | Londonlovesbusiness.com
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