"I never thought I would use Letterboxd. The app's premise of logging reviews of every film you watch felt like counting steps, and I generally prefer to exercise my pretension the old fashioned way such as getting a BFA or frequenting art house cinema screenings where I am usually the only person under 50 in the theater. But after I wrote about my feelgood movie for the Guardian that would be Sullivan's Travels, Preston Sturges's perfect 1941 satire I was swayed by two newsroom colleagues."
"Though the movie-cataloging app has existed since 2011, it grew in popularity during Covid lockdown, when people stuck at home had little else to do than peacock their film taste. Most Letterboxd users skew young, between the ages of 18 and 34, and tend to spend more money on movies than the typical American. In 2024 the app hit 17 million users, around the same time that the rapid-fire, red carpet interview series Letterboxd Four Favorites started going viral."
A prospective user initially resisted Letterboxd but joined after coworkers' prompting and began logging reviews of every film immediately. The app began in 2011 and expanded rapidly during Covid lockdown as users peacocked their film taste while stuck at home. Most users skew 18–34 and spend more on movies than typical Americans. By 2024 the platform reached about 17 million users as the viral interview series Letterboxd Four Favorites amplified its cultural profile. The film industry faces production slowdowns and rising unemployment, and major studio consolidation unsettles moviegoers. Letterboxd introduced an in-app video rental store positioned as curated shelves for festival and undistributed films.
Read at www.theguardian.com
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