"Jonathan Dayton and Valerie Farisarrived at their first Sundance Film Festival feeling worn down. Making their debut feature, , had taken much longer than they'd anticipated; financing hiccups had forced the pair to spend years rescuing the film from development hell. But by the time Dayton and Faris left Park City, Utah, in January 2006, they were practically rock stars:"
"Little Miss Sunshine, about a scrappy family trying to make it to a children's beauty pageant, had become a festival darling, prompting an all-night bidding war among distribution companies. Fox Searchlight, the victor, bought the film for a then-record-setting $10.5 million and immediately sent the couple on a tour of more than 20 cities to drum up interest in the movie before its summer release."
Jonathan Dayton and Valerie Faris arrived at Sundance exhausted after years rescuing their debut feature from development hell. Little Miss Sunshine became a festival darling, triggering an all-night bidding war and a $10.5 million purchase by Fox Searchlight. Fox Searchlight immediately launched a more-than-20-city promotional tour to build audience interest before a summer release. The film generated extensive Q&A appearances, wide audience exposure and an eventual Best Picture Oscar nomination. The filmmakers avoided returning to Sundance for two decades because the premiere's monumental impact made a repeat experience hard to imagine. Sundance has a long reputation for launching independent film careers.
Read at The Atlantic
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