"In the streaming era, movies have evolved from major events that bring people out of the house to features that can be summoned into your living room whenever you want. Some movies have found success without even entering a theater, but that opportunity comes with a trade-off. When a movie is released straight to streaming, a potential hit doesn't get the chance to crush it at the box office."
"Ahead of the theatrical release of Trachtenberg's next movie in the franchise, Predator: Badlands, AMC has added double-feature showings of Prey and Badlands, so that viewers can experience the director's two movies back-to-back. Despite being successful enough to help Trachtenberg make Badlands in the first place, this is the first time Prey will be shown on the big screen. The movie did receive a physical release in 2023 - a rare feat for a streaming film -"
Streaming premieres can deliver large viewership but forgo theatrical box-office potential. Prey (2022), a Predator prequel about an 18th-century Comanche woman confronting an alien hunter, became Hulu's most-watched premiere. AMC will screen Prey and Predator: Badlands as a double feature so audiences can see both films back-to-back. This marks the first wide theatrical presentation of Prey despite a 2023 physical release. The theatrical pairing aims to introduce new fans to Prey's story and to drive audience interest and attendance for the director's subsequent Predator installment.
Read at Inverse
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