"In 2016, every studio that had a stake in Marvel or DC properties attempted to broaden the scope of their universe in order to set up future installments: The year saw a clash of heroes in both Batman v. Superman: Dawn of Justice and Captain America: Civil War, there was also the introduction of Marvel's mystical side in Doctor Strange, the expansion of the DCEU with Suicide Squad, and Fox's most ambitious X-Men blockbuster with Apocalypse."
"It's ironic that Ryan Reynolds' Deadpool has become the face of the Marvel Cinematic Universe, and that the snarky edge to the character is now the way in which nearly all action heroes operate. The original Deadpool wasn't used as a gateway for bringing in legacy characters, and it wasn't seen as a fan-serving project meant to win back public support for the humbled Marvel universe."
Superhero films dominated popular culture after 2008 and peaked around 2016, when studios expanded cinematic universes with multiple high-profile releases. Major 2016 films included Batman v. Superman, Captain America: Civil War, Doctor Strange, Suicide Squad, and X-Men: Apocalypse. Deadpool contrasted with those tentpole projects as a lower-budget, mid-February release that became a cultural phenomenon. The 2016 Deadpool combined pop-culture references and graphic violence with an unexpectedly sincere underdog story centered on Wade Wilson. Ryan Reynolds championed the project after an earlier flawed portrayal, securing a $75 million budget following strong reactions to leaked test footage. Later iterations of the character diverged from the 2016 portrayal.
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