"Ten years ago, Star Warsstill felt like magic. Some people remember where they were for the Moon landing; I remember where I was when the first teaser for The Force Awakens launched online (at an old girlfriend's house after Black Friday brunch). Every frame was scrutinized: the cross-guarded saber, X-Wings roaring planetside, BB-8's anxious roll. The plot, shrouded in another J.J. Abrams mystery, was teased in marketing and merch, where posters and action figures of Kylo Ren doubled as conduits of hype and intrigue."
"These were the early days of Disney's acquisition of Lucasfilm, and the sense of anticipation was running high. J.J. Abrams, the restarter of fading franchises, and co-writer Lawrence Kasdan, royal alumnus of Star Wars and Indiana Jones, had a task that required more resolve than lifting an X-Wing out of a Dogobagh swamp. They had to make a Star Wars movie 10 years after George Lucas completed the prequel trilogy, without Lucas' involvement, and it had to be good."
Ten years ago Star Wars regained a sense of magic when the first teaser for The Force Awakens created intense online anticipation, with every frame scrutinized. Disney's acquisition of Lucasfilm set high expectations for J.J. Abrams and co-writer Lawrence Kasdan to revive the franchise without George Lucas. The film emphasized mythic introductions, iconic reveals like a grounded Millennium Falcon and Rey receiving Luke's blue lightsaber, and emotional returns of Han and Chewie. The film introduced fresh Force abilities such as stopping blaster bolts and mind-raid moments, and adopted a modest aesthetic shift while recapturing childhood awe for many viewers.
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