Zendaya's partnership with On has evolved into a co-creative role, culminating in the launch of the Cloudzone Moon sneaker. This sneaker integrates advanced performance technology with a fashionable silhouette, suitable for both activity and everyday use. Tied to the "Be Every You" campaign, the project emphasizes duality in identity and style. The campaign, directed by Bardia Zeinali, also reflects Zendaya's unique approach, merging athletic authenticity with luxury aesthetics. The collaboration marks a significant shift in fashion partnerships, transforming from ambassadorial roles to intricate creative contributions.
Zendaya's collaboration with On has flourished into a creative partnership with the launch of the Cloudzone Moon, a sneaker designed for movement and everyday style.
The "Be Every You" campaign explores themes of identity, self-expression, and the balance between personal and public personas, showcasing the duality of modern identity.
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