"e.l.f.'s cult-favorite Power Grip Primer now comes in XXL - and it's serving anything but subtle. The brand has introduced a jumbo version of its best-selling primer, with three times the amount of product for less than three times the price. There's no reformulation, no new scent, no limited drop - just a whole lot more of the product for everyone, from seasoned makeup artists to content creators to people who just need their makeup to survive the work commute."
"Power Grip's appeal is straightforward: the clear, gel-based formula creates a slightly tacky surface that holds foundation and concealer in place for hours. It layers well under every finish and doesn't interfere with the texture of the products that follow. It's also infused with hyaluronic acid, so it gives skin an added boost of hydration with a subtle plumping effect."
"The packaging of the new Jumbo Power Grip Primer, however, is where things get interesting. There are 22 collectible tubes, each printed with a nickname submitted by e.l.f. loyalists. It's a bold move from the people, who got creative with names like "Sticky as e.l.f." "Green Monster," and "Drippy Grippy." Bonus points for helping you differentiate your own unique bottle that your sis/bestie/roomie can't steal."
e.l.f. launched a Jumbo Power Grip Primer offering three times the product for less than three times the price while keeping the original formula unchanged. The gel-based primer creates a slightly tacky surface that grips foundation and concealer for extended wear, layers under all finishes, and adds hydration via hyaluronic acid for a subtle plumping effect. The finish reads dewy without greasiness and suits diverse skin tones. Application involves warming a small amount between fingertips, pressing onto moisturized skin, and waiting 30 seconds before foundation. Packaging includes 22 collectible tubes printed with nicknames to personalize bottles.
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