"There are collaborations, and then there are collaborations that just make sense. YoungLA, the Los Angeles-based brand that's been steadily rewriting what gym style looks like, has teamed up with Gold's Gym to celebrate the legendary fitness chain's 60th anniversary. The result? A capsule collection that channels heritage and modern energy in equal measure - part celebration, part evolution of what it means to dress for both the weight room and the world outside it."
"Gold's Gym has long been known as the "Mecca of Bodybuilding," the place where legends were built and strength culture was shaped. From its Venice Beach roots to its global expansion, the gym's name has become shorthand for grit, dedication, and community. For YoungLA, a brand founded on creating stylish and affordable fitness apparel, the partnership feels natural. Both names share a commitment to performance and lifestyle, but approach it from different eras."
YoungLA partnered with Gold's Gym to create a capsule collection marking Gold's Gym's 60th anniversary. The collection combines Gold's Gym heritage with YoungLA's contemporary fitness styling and promises a two-year collaboration. Offerings include co-branded workout tees and long sleeves featuring a YoungLA x Gold's Gym emblem alongside restocks of YoungLA's best-selling activewear. Each item emphasizes performance and versatility, designed to transition from the squat rack to post-workout errands. The capsule connects strength culture roots with modern identity and expression while catering to both nostalgic fans and everyday athletic wear demand.
Read at stupidDOPE | Est. 2008
Unable to calculate read time
Collection
[
|
...
]