You can now get home goods by Es Devlin and Pierpaolo Piccioli at Zara prices

"The Spanish fashion retailer unveiled its 50th anniversary collection at Paris Fashion Week with collaborators that include photographer Annie Leibovitz, supermodel Cindy Crawford, stage designer Es Devlin, and musician Robbie Williams. Available worldwide beginning Oct. 6, the collection does include plenty to wear (Leibovitz contributed a photo for a t-shirt), but what stands out most are the non-apparel items. This is about a whole lot more than clothes."

"Sarah Andelman, a Paris store owner, made a fun book holder that can hang in the closet, and there's a yellow-and-black dinnerware set from artist Sterling Ruby and a pyramid lamp from French designer Alex de Betak. Many of the pieces are meant to be conversation starters, like a Barbie pink surfboard from Balenciaga creative director Pierpaolo Piccioli and a pair of gold-colored ash trays are from Kate Moss."

"Zara has grown from a single store that opened in A Coruña, Spain, in 1975 to about 1,800 stores today. According to PitchBook data, Zara generates two-thirds of revenue for parent company Inditex. Its anniversary collection, with is high-end home goods, wants to send a message about its staying power half a century in. It's a flex from a company that might be better known for clothes you wear just once."

Zara partnered with 50 designers and creators for a 50th-anniversary collection revealed at Paris Fashion Week, with contributions from Annie Leibovitz, Cindy Crawford, Es Devlin, and Robbie Williams. The collection includes apparel and prominent non-apparel items such as Leibovitz's t-shirt photo, Devlin's square concrete lamp, Williams's mirror reading "You Can, You Must, And You Will," Sterling Ruby dinnerware, Alex de Betak's pyramid lamp, Pierpaolo Piccioli's Barbie-pink surfboard, and Kate Moss's gold ashtrays. The collection will be available worldwide beginning Oct. 6. Zara has grown from one 1975 store in A Coruña to about 1,800 stores and generates two-thirds of Inditex revenue, positioning the high-end home goods as a statement of longevity.

Read at Fast Company