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"The centerpiece of the partnership is the Barbour Borrowing Closet, from which guests can borrow the classic jackets and rubber boots before they venture outdoors for their New England shoulder-season excursion, including chilly morning bike rides, walks through town, scalloping in a harbor, and hikes along the beach. The closet is a nod to British country estates where gracious hosts kept a row of jackets ready for visiting friends."
""Barbour has always been tied to the outdoors and the memories people make there," says Paul Stephen, the company's vice president of marketing for North America. "When you borrow a jacket and wear it on one of those adventures, the product becomes part of that moment." The partnership made sense on another level: North East England, where the brand traces its origin, and the coastal region of Massachusetts share a similar climate, coastline, and maritime culture."
"Faraway's restaurants carry the collaboration further. On Martha's Vineyard, The Newes from America (one of the oldest taverns in the United States) is serving a Barbour-inspired menu for the season, including elevated coastal fare interpreted with a nod toward British sensibilities like smoked chicken croquettes and fisherman's stew. Sister Ship, at Faraway Nantucket, offers its own playful examples, like beef wellington."
Barbour and Faraway Hotels created a seasonal collaboration on Nantucket and Martha's Vineyard centered on the Barbour Borrowing Closet. Guests can borrow classic waxed jackets and rubber boots for shoulder-season activities such as chilly morning bike rides, town walks, scalloping, and beach hikes. The Borrowing Closet echoes British country estates where hosts kept jackets for visitors and suits travelers who arrive with only a weekender bag. The partnership ties Barbour's outdoor heritage to New England's similar climate, coastline, and maritime culture. Faraway restaurants serve Barbour-inspired menus and use the brand's tartan for cloth napkins, extending the collaboration into dining.
Read at Travel + Leisure
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