"When Yohji Yamamoto's Y-3 calls in legendary Japanese photographer Daido Moriyama, you know the result won't be a standard fashion campaign. For Fall/Winter 2025, adidas and Y-3 handed Moriyama the lens, and what came back is a striking, cinematic lookbook shot against Tokyo's brutalist architecture. Equal parts art installation and apparel showcase, the campaign distills Y-3's pared-back tailoring and footwear into stark monochrome visuals that carry the weight of both cinema history and subcultural style."
"Moriyama's black-and-white photography has always lived in the liminal space between grit and elegance. For this campaign, his eye transforms a Brutalist- style apartment complex in Kawasaki-Shi into more than a backdrop. Its sharp lines and harsh shadows become characters themselves, framing the oversized outerwear and asymmetrical tailoring like a silent film still. The result feels closer to German Expressionist cinema than a fashion spread. Think the exaggerated light of Nosferatu meeting the meticulous construction of Yamamoto's tailoring."
"Y-3's FW25 apparel lineup mirrors its setting. Heavy outerwear with exaggerated proportions dominates, with trench coats, hooded silhouettes, and tailored blazers subverted by asymmetrical patchwork and contrast stitching. It's tailoring as if Frankenstein's monster himself sat behind the sewing machine-deliberately imperfect, raw yet refined. The influence of gothic currents in pop culture is unmistakable. With Guillermo Del Toro's Frankenstein starring Jacob Elordi and Tim Burton's Wednesday with Jenna Ortega keeping the genre in the zeitgeist, Y-3 is tapping into an aesthetic moment bigger than fashion."
Daido Moriyama photographed Y-3's Fall/Winter 2025 collection in stark black-and-white against a brutalist apartment complex in Kawasaki-Shi, blending fashion imagery with cinematic atmosphere. Sharp architectural lines and deep shadows interact with oversized outerwear, asymmetric tailoring, and footwear, framing garments as sculptural forms. Heavy coats, trench silhouettes, hooded pieces, and tailored blazers are subverted by asymmetrical patchwork and contrast stitching, creating deliberately raw yet refined tailoring. Visual references draw on German Expressionist cinema and contemporary gothic currents in pop culture, situating Y-3's designs within a broader aesthetic moment that connects subcultural style and cinematic history.
Read at stupidDOPE | Est. 2008
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