"Winters get pretty brutal in South Korea. That was the direct inspiration for Madame Woo at Wooyoungmi - a practical issue, a lived experience, that she could twist into a creative conceit. Why not look at winter dress around the world, through the ages, with grandeur, strength and depth? Icy steamtrains, versus defrosted jet planes. Given that half the American contingent is currently stranded at the European fashion shows due to sub-zero conditions in New York, it felt prescient."
"Korea may be known for its pop music, but this was less K-Pop more K-Prop: there was a big swirl of Franz Ferdinand, as in one man rather than band, with swaggering thick wool Chesterfield coats lined in faux-astrakhan and towering Zhivago hats throwing back to the Austro-Hungarian at the turn of the last century. Hey, politics are pretty dicey right now, so again that feels on the money, although these are easily divorced from the costume books."
Madame Woo drew direct inspiration from harsh South Korean winters to reinterpret global winter dress across eras with grandeur and practicality. The collection fused Austro-Hungarian Zhivago hats and thick wool Chesterfield coats with craft knits nodding to Tibetan and Mongolian traditions. Tailoring ranged from Edwardian to its 1960s revival, emphasizing double-breasted silhouettes buttoned tight against cold. Functional elements transformed into polished-leather hiking boots, parkas lined in shaggy Mongolian lamb, and form-hugging bodysuits. Lightweight technical outerwear was paired with lustrous velvet, and faux-karakul became short bomber jackets for all genders. Signature great coats offered timeless protection suitable for 1916 as much as 2026.
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