"For Fall/Winter 2025, Willy Chavarria continues to dismantle the conventions of modern fashion campaigns. With his latest visual project titled "EXACTAMENTE," the designer turns away from static presentation and toward a more kinetic, emotionally charged storytelling approach. Known for his distinctive fusion of Chicano heritage, street sensibility, and sharp tailoring, Chavarria once again reasserts that clothing is not simply about form - it's about identity, energy, and lived experience."
"Rather than staging a polished tableau or fixating on one fleeting moment, the "EXACTAMENTE" campaign thrives in motion. It invites the viewer into an evolving portrait of Chavarria's world - one filled with authenticity, texture, and humanity. Shot by Danielle Levitt and animated by Jess Cuevas, the campaign encapsulates the raw emotion and rhythm of daily life, turning movement itself into a medium of artistic expression."
"Chavarria's creative process for the campaign draws inspiration from the influential Dutch duo Ari Versluis and Ellie Uyttenbroek, whose long-term "Exactitudes" project captured people with shared styles in a striking anthropological format. However, where Versluis and Uyttenbroek explored visual uniformity, Chavarria's reinterpretation celebrates individuality. His approach transforms the act of documentation into something living - embracing imperfection, spontaneity, and motion to create a dialogue between body and garment."
Willy Chavarria’s Fall/Winter 2025 'EXACTAMENTE' campaign prioritizes motion and emotional storytelling over static presentation. The project employs photography by Danielle Levitt and animation by Jess Cuevas to translate daily gestures and rhythm into a living visual language. Inspiration arises from Ari Versluis and Ellie Uyttenbroek’s 'Exactitudes' cataloging, but the approach shifts from visual uniformity to celebrating individual expression. The work emphasizes authenticity, imperfection, and spontaneous movement to reveal shared humanity and the relationship between body and garment. Fleeting gestures—twists of the wrist, off-camera glances, quiet exhales—animate the clothes and convey identity and lived experience.
Read at stupidDOPE | Est. 2008
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