Why Right Now Brioni is as Good as it Gets
Briefly

Why Right Now Brioni is as Good as it Gets
"This past decade, many great Italian houses have made material innovation a vital leitmotif: Zegna with its 100 percent traceable Vellus Aureaum fine wool; or Tod's with 'pashmy', combining the sturdiness of glove-like leather with the delicacy of pashmina. Dolce & Gabbana keeps breaking new ground with its remarkable tapestry-style men's couture, while Loro Piana's innovative silk tweed blends Italian panache with UK poise."
"Under its Austrian-born creative director Norbert Stumpfl, Brioni now creates clothes in the most rarefied fabrics in menswear. Using 18th-century looms that one expect to find depicted in the background of a Caravaggio canvas it has developed stunning jacquards, it coats threads with gold, literally dust shirts in real silver dust, and infuses silk-linen with enzymes to create a fuzzy finish. Above all, it creates the unique."
"Examples of such craft were visible at Brioni's recent Tailoring Legends exhibition inside Il Chiostro Del Bramante, an architectural jewel in the Centro Storico of Rome. One example: the crafted silk jacquard shawl-collar white tuxedo that Regé-Jean Page wore to this year's Academy Museum Gala. It was composed in fabric that replicates original tapestries from the Royal Palace at Caserta, the Versailles of Italy."
This past decade many Italian houses made material innovation central, exemplified by Zegna's 100 percent traceable Vellus Aureaum, Tod's 'pashmy' combining glove-like leather with pashmina, Dolce & Gabbana's tapestry-style men's couture and Loro Piana's silk tweed blending Italian panache with UK poise. Brioni stands out for advanced ideas and impeccable tailoring since 1945, dressing Pierce Brosnan, Daniel Craig and Marcello Mastroianni. Brioni celebrated its 80th anniversary in Rome. Under creative director Norbert Stumpfl, Brioni uses 18th-century looms, gold-coated threads, silver-dusted shirts and enzyme-infused silk-linen to create unique jacquards and finishes. Tailoring Legends displayed tapestry-replicating and 24-karat gold tuxedos.
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