Why Haute Fragrance Matters More Than Ever, According to Maison Margiela
Briefly

Why Haute Fragrance Matters More Than Ever, According to Maison Margiela
""There is a craving for radical creation, exclusivity and craftsmanship, which is reflected in the Scentsorium Collection's approach to haute perfume.""
""The Scentsorium Collection features fragrances with names like Anguish and Awe and Delight in Despair, emphasizing a poetic and conceptual approach to scent creation.""
Maison Margiela launched the Scentsorium Collection during its Women's F/W26 show in Shanghai, marking a significant shift towards haute perfume. This collection features higher concentration formulas and rarer ingredients, positioning itself as a couture fragrance line. Unlike the accessible Replica line, Scentsorium is more conceptual and expensive. The fragrances, inspired by emotion and abstraction, reflect a strategic response to evolving consumer preferences in the fragrance market, which remains strong post-pandemic.
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