
"Dubai has actually influenced my style a lot, in a very positive way - I feel like I can be more myself. In Amsterdam, or Europe in general, it's all about being comfortable, but in Dubai you can go as crazy as you want because you're not the only one. I really love dressing up here, the city makes me feel more confident, more comfortable in a way. Now I feel more comfortable experimenting with my look when I travel, too."
"Third-culture kid Oumayma Elboumeshouli, a creative director and content creator, perfectly embodies the reactive dressing that sees city suiting and beach chic all in a day's wardrobe changes for Dubai residents. Growing up in Amsterdam and of Moroccan descent, Oumayma first moved to Dubai six years ago and has since cultivated a strong style identity, thanks in part, she says, to the confidence Dubai has given her to be experimental with her fashion choices."
"A multifaceted city where one moment you can be at a meeting in the shiny D3 Design District and the next having cocktails on the beach at sunset, Dubai requires an arsenal of adaptive outfits to see you transition to any and every environment. With modest dressing in public places at the forefront, Oumayma often wears her signature look of an oversized suit for daytime meetings, switching up her shoes and accessories for evening events."
Dubai's style landscape is eclectic, driven by diversity and entrepreneurial energy that attracts many cultures and produces varied style tribes. Residents practice reactive dressing, shifting from city suiting to beach chic within a day. Creative director Oumayma Elboumeshouli blends Amsterdam comfort and Moroccan heritage with Dubai's permissive fashion climate, using oversized suits as a signature daytime look and altering shoes and accessories for evening events. Modest dressing remains important in public, while experimental confidence encourages bold choices. The city's multifunctional environments—from D3 Design District meetings to beachside sunsets—demand adaptable wardrobes that transition seamlessly between settings.
Read at CN Traveller
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