The article discusses how various designer brands specialize in particular categories, highlighting their most coveted items that define their reputation. It points out the influence of brand heritage and the emergence of 'It' items. The author, an experienced fashion editor, shares insights on the must-have item for each of 13 luxury brands, showcasing how these pieces serve not only as fashion statements but also as investment purchases. The brands mentioned include The Row for its bags and Alaïa for its iconic flats, among others.
The Row's pieces are considered investments, with bags being particularly coveted due to their high quality and timeless styles that define trends.
Alaïa's Mary Jane Ballet Flats have inspired countless imitations, highlighting the brand's influence and the status associated with authentic Alaïa footwear.
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