"I had mine all planned out. The piece: the bush is back! A 3,000-word essay about the quiet reclamation of pubic hair in all its unruly glory, replete with hair-raising puns befitting a story of such campy defiance. But I must face the fact that I may never get to write this piece. Why? Because Kim Kardashian and her underwear brand Skims have ruined it, with the sale of a faux pubic hair thong called the Ultimate Bush."
"Launched last week with a video featuring models in a 70s-styled gameshow called Does the carpet match the drapes?, the 34 thong features a triangle of hair made of synthetic fibres to mimic pubic manes in 12 hair colour and texture combos. It sold out in under 24 hours, leaving the internet to wonder: who exactly is this product for? Those who regret lasering it all off? Or folks looking for some retro merkin fun?"
Skims, Kim Kardashian's underwear brand, launched a faux pubic hair thong called the Ultimate Bush featuring a triangular patch of synthetic fibers in 12 color and texture variations. The product debuted with a 70s-styled gameshow video and sold out in under 24 hours, prompting online questions about its intended customers. Simultaneous signs of a natural pubic-hair trend appeared on runways, beauty campaigns, and TikTok, with users celebrating fuller hair and criticizing removal for skin issues and male gaze dynamics. The Skims product complicates or commercializes a cultural movement toward reclaiming pubic hair.
Read at www.theguardian.com
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