We Built a Hiking Fit From Scratch With On Gear
Briefly

Swiss brand On operates across running, tennis, and lifestyle categories while maintaining a distinct design flair that also applies to hiking gear. High-profile collaborations such as Federer, Zendaya, and Elmo amplify brand visibility. R&D expertise in trail running informs hiking-specific products, supported by a global headquarters located an hour from the Alps. A curated four-piece hiking outfit built exclusively from On gear delivers a stylish, functional kit for late summer and fall hiking. Editors researched and vetted shirts, jackets, shoes, and accessories for seasonal readiness and gifting, with affiliate purchasing options available.
Fifteen years since its founding, Swiss brand On is now cooking with gas in three different categories: running, tennis and lifestyle. If there's a theme unifying the categories (beyond high-profile collaborations: Federer, Zendaya, Elmo), it's probably On's flair. The label is very good at making things look very cool. That sensibility trickles down to On's underrated subcategories, too, like hiking.
I didn't know the brand made hiking-specific gear until recently, but it makes complete sense, considering all the hours their R&D team must spend on trail running - plus the fact that On's global headquarters is an hour train from the Alps. Heading into late summer and the full might of fall (arguably the best time of year for hiking!), I set out to construct a next-level hiking fit using only gear from On.
Read at InsideHook
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