"Shoppers say they especially love Bode jackets and see them as conversation pieces. Buying a custom jacket involves filling out a questionnaire about your hobbies, family, and more. When vintage shop owner Chandler Lesesne West got married in April, her husband, Connor Webb, didn't wear a tuxedo. Instead, he donned a corduroy jacket covered with hand-painted images that meaningfully nodded to their relationship. It wasn't a DIY project, though. The couple spent $2,100 on the custom piece from Bode, a luxury clothing brand."
"They might have been onto something. Bode's bespoke Senior Cord pieces have become fashion symbols of originality, status, and style. Corduroy, artistry, and Harry Styles Emily Adams Bode Aujla founded Bode in 2016. The brand is known for its modern pieces incorporating classic styles and techniques, like quilting and mending. Vogue reported that the brand launched its Senior Cord collection in 2018. It was inspired by the now 121-year-old Purdue University senior tradition of illustrating corduroy trousers."
Bode is a luxury fashion brand founded in 2016 that produces hand-illustrated, made-to-order clothing and accessories. Shoppers prize Bode jackets as conversation pieces and can commission custom jackets by completing a questionnaire about hobbies, family, and more. Bode's Senior Cord collection originated in 2018, inspired by Purdue University's corduroy tradition, and gained mainstream attention when Harry Styles wore custom pieces in 2020. Wholesale accounts and made-to-order sales grew rapidly through 2021. Recent brand milestones include a 2024 Nike collaboration, a Paris flagship, and a Super Bowl runway show for athletic sister label Bode Rec.
Read at Business Insider
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