"The first ad, described as a "journey through kaleidoscopic geometries and pure imagination," was unveiled on the brand's Instagram as part of a "digital creative project" in collaboration with artists. But it was immediately torn apart by viewers for its "cheap" and "lazy" use of AI imagery, which experts have pointed to as proof that the practice has no place in the advertising industry."
""Disappointing from a couture fashion house," one user commented. "Advertising campaigns are an opportunity to put talented creatives centre stage. AI in this instance is lazy at best." "Love Valentino product but this is a cheap, tacky AI mess," said another. Others criticized the disturbing visuals and said the ad "is honestly uncomfortable to watch," while another wrote, "This sucks. To be a 'luxury' brand, this is so cheap and tacky." "This has to be rage-bait, right?" another disappointed observer asked."
Valentino released an AI-driven advertisement for the $2,116 DeVain handbag featuring surreal transformations and kaleidoscopic visuals. Viewers immediately reacted negatively, calling the images "cheap," "lazy" and "uncomfortable to watch." Scenes include a blonde model morphing from a gold handbag, limbs transforming into the brand's logo, and crowds melting into swirls of bodies. The Instagram post links to a site admitting the project used AI, but disclosure failed to appease critics who accused the brand of "rage-baiting." Commenters said the campaign undermined couture values and sidelined human creatives, and Getty Images noted AI images are seen as less valuable.
Read at The Daily Beast
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