"In a striking launch, Jimmy Choo's Autumn 2025 Men's campaign transports us to the vibrant streets of Japan, capturing a rich tapestry of 90s East London flair intertwined with the essence of Japanese street fashion. Celebrated photographer Takay takes the helm, rendering the indomitable spirit and self-assurance of the modern Jimmy Choo man through a fresh lens. Set against an eclectic urban backdrop, this collection explores the concept of time, the enduring elements and those that evolve."
"I love the idea of tradition that isn't always traditional, comments Sandra Choi, Creative Director. We focused on the fundamentals of silhouette, shape, and detailing while reshaping iconic designs to echo the spirit of today. It's about articulating our Jimmy Choo design vocabulary with a pointed perspective, ensuring our DNA is present in every facet of a man's wardrobe. This season's collection represents a fine realignment, showcasing a sophisticated blend of tradition and modernity, all infused with the invigorating attitude of Jimmy Choo."
Jimmy Choo's Autumn 2025 Men's campaign stages imagery in Japan, fusing 90s East London flair with Japanese street fashion. Photographer Takay portrays the confident, modern Jimmy Choo man against eclectic urban backdrops while the collection interrogates time, highlighting enduring and evolving elements. Classic menswear silhouettes are reimagined with focused attention to shape and detailing. The collection balances tradition and modernity through refined design vocabulary and signature brand DNA. New pieces include the BUFF TASSEL LOAFER with a bold blunted toe, rubbery sole, leather fringes and metal belt-ends, plus the DIAMOND X II sneaker in merlot combining Nappa and suede.
Read at www.kaltblut-magazine.com
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