"Lots of designers talk about their woman - sometimes women - with earnest knowledge. Her life, her loves, her wants and needs. But you wonder how many of them actually head out and meet her. That was something Rachel Scott did early, when she took over as creative director at Proenza Schouler last autumn. She held a dinner and invited several women, including three art advisors, a writer and a retired lawyer, to get under their skin. Or rather, inside their clothes."
""I always felt like I couldn't get to her," Scott says. She's talking of the metaphorical and somewhat nebulous ideal of who the Proenza Schouler woman was in the past Diotima collection will be unveiled on Sunday . "Like, there was this glass between me and her. And with that also, there was a level of perfection that I would see in her. I just find that level of perfection imprisoning," she pauses."
"Women have always been important to Proenza Schouler - and not just because they were the ones buying their tailoring and hardware-laden bags. Although it was founded by two guys, Jack McCollough and Lazaro Hernandez, who left the brand last spring to become creative directors of Loewe , its name comes from their mothers' maiden names. And its focus on craft, arguably, exalted tactile and traditionally feminine art forms like crochet, embroidery and knitting. All are dear to Scott, too - one of many reasons she got the job."
Rachel Scott became creative director at Proenza Schouler last autumn and sought direct input from a range of women, hosting a dinner that included art advisors, a writer and a retired lawyer. She aims to move closer to the Proenza Schouler woman by removing a perceived barrier of perfection and embracing a more intimate, imperfect ideal. Scott balances two catwalk shows in a single fashion week and prepares to unveil the Diotima collection. Proenza Schouler emphasizes women through its name origin and longstanding craft focus. The brand celebrates tactile, traditionally feminine techniques such as crochet, embroidery and knitting, which Scott values.
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